Friday, September 14, 2012

Creativity

How do you get someone to call you back? How do you get someone to reply to an e-mail? Well, I tried something yesterday and it clicked. Don't give away the magic! Ok sounds simple right? I will say it another way be ambiguous. Still another way, Everything you have learned about looking for business turn it upside down.

Sometimes the creative thing to do is not put something on social media but to try an approach that you know won't work. Creativity is taking your current resources and building a different output. There are strategies that work, so do not reinvent the wheel. Simply take the wheel and deploy it in a fresh new way!

Take a list of companies that you are not comfortable with. Call them energy. Ask for the information you need in a creative way. If you don't get the person you need to talk to tell the VM who you are, your number, and that you have something they would be interested in. When they call you back, MAKE THEM INTERESTED!

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